When people think of traditional senior living, beautiful real estate and excellent services might come to mind. While these are two very important aspects, there’s an intangible component that classifies Agemark Senior Living’s CountryHouse Residence for Memory Care as especially unique—its emphasis on family and love.
Founded in 1985, principal company Agemark currently operates 26 communities throughout the nation, providing independent living, assisted living, and memory care support. At CountryHouse, the focus lies primarily on assisted living specifically designed to care for those who have cognitive issues, such as Alzheimer’s or other types of dementia. The newest CountryHouse community opened in Elkhorn in January 2021. A sister location in Millard is just 10 minutes away.
Marty Hug, Chief Operating Officer for Agemark, said the community doesn’t see age or disability but instead sees people. “We understand people have challenges, but we just see people who want to live a life of purpose,” Hug said. “So, we use our resources to make that happen.” One of the ways in which CountryHouse helps residents live a life of purpose is by partnering with the community, whether it be churches, schools, or other local organizations. The goal is to allow residents to live the life they wanted prior to being diagnosed with a challenge.
“We strive to be a company that doesn’t just take from the community at-large but contributes to it as well,” Hug said. “We are all about building relationships and impacting people—and what’s fun about that is then the residents are really living, getting past the disease or age, and having that life they always wanted. Whatever matters to our residents and families matters to us, and we do whatever we can to make them happy.”
During the COVID-19 pandemic, Hug said many families opted to keep their loved ones at home with them. Even though there were services available to those at home, new residents have come in a bit frailer and with higher needs than what was typically seen before. “This trend is beginning to wane, and CountryHouse is quickly rebounding from the past challenging year,” Hug said. “Some people didn’t fare as well at home, but a lot of them are now beginning to get the services they need and are really thriving here.”
In general, Hug said there’s also been a tremendous senior housing population boom taking place, with numbers growing rapidly each day. As the senior population expands, this means there is a significant need for additional housing and services, which is where CountryHouse comes in. Today’s residents are looking for much more than residents did 20 to 30 years ago, Hug said. “They don’t just want a place to live and eat their meals. They want to be part of a family and part of a community that cares about them,” he added.
Breaking the mold is something that CountryHouse continually aspires to do by offering a style of senior living unlike more traditional options. While CountryHouse currently has locations in Elkhorn, Omaha, Lincoln, Council Bluffs, Grand Island and Kearney, Hug said the company has long-term plans to enter into markets that don’t already have the opportunity to enjoy services right now. According to Hug, changing lives is the driving force behind the company’s growth.
“We see people that come to our door in the ‘sunset years’ of life, thinking that because of whatever challenge they have, it might not be the best years. We get to prove them wrong and show them that they still have really good years ahead, and we’ll help them enjoy those years. At CountryHouse, we operate like a family—whether that’s as a staff or with our residents and their families—and what we do transforms lives. We see it every day, and it excites us. We love what we do and we are 100% wired to do this.”
For more information about CountryHouse and its services, or to schedule a visit, call 402-307-2004 or visit www.countryhouse.net.